Privacy policy


This Privacy Policy describes how Aveyro, operated by LUVEXON LTD ("we", "us", or "our"), collects, uses, shares, and protects your personal information when you visit aveyro.co, make a purchase, contact us, or otherwise use our services.

1. Who We Are

The data controller responsible for your personal information is:

Legal Business Name: LUVEXON LTD
Trading Name: Aveyro
Business Address: 128 City Road, London, United Kingdom, EC1V 2NX
Email: support@aveyro.co
Company Number: 17039889

2. Personal Information We Collect

Depending on how you interact with our store, we may collect:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Order and transaction information
  • Products, sizes, colours, and quantities purchased
  • Payment-related information
  • IP address
  • Browser and device information
  • Website activity
  • Cookie and tracking information
  • Customer service communications
  • Return, exchange, guarantee, and delivery claim information
  • Marketing preferences

Payments are generally processed by third-party payment providers.

We do not normally receive or store your full payment card details.

3. How We Collect Your Information

We may collect personal information:

  • Directly from you when you place an order or contact us
  • Automatically when you use our website
  • Through cookies and similar technologies
  • From payment processors
  • From shipping, logistics, and fulfilment providers
  • From Shopify and other technology providers we use to operate our store
  • From advertising and analytics providers, where permitted

4. How We Use Your Personal Information

Process and Fulfil Orders

We may use your personal information to:

  • Process payments
  • Confirm orders
  • Fulfil and ship products
  • Provide tracking information
  • Communicate about delivery
  • Handle returns and refunds
  • Process size replacements and exchanges
  • Handle claims under our customer guarantees

Our lawful basis is generally the performance of our contract with you.

Provide Customer Support

We use your information to:

  • Answer questions
  • Help with sizing or order issues
  • Resolve delivery problems
  • Process returns or replacements
  • Communicate about your order

Depending on the circumstances, we rely on performance of a contract or our legitimate interests in providing effective customer service.

Prevent Fraud and Protect Our Business

We may process personal information to detect and prevent:

  • Fraudulent transactions
  • Payment misuse
  • Chargebacks
  • Abuse of customer guarantees
  • Security threats
  • Suspicious activity

Where applicable, we rely on our legitimate interests in protecting our customers and business, and on legal obligations where required.

Comply With Legal Obligations

We may retain or disclose personal information where necessary to comply with:

  • Tax requirements
  • Accounting requirements
  • Consumer protection obligations
  • Regulatory requirements
  • Court orders
  • Other legal obligations

Marketing

Where permitted by law, we may use your contact information to send information about Aveyro products, promotions, or offers.

Where consent is required, we will obtain your consent before sending these communications.

You can unsubscribe at any time using the unsubscribe link included in our marketing emails or by contacting us.

Withdrawing from marketing does not affect transactional emails relating to an existing order.

Advertising and Analytics

Where permitted and, where required, with your consent, we may use cookies, pixels, and similar technologies to:

  • Understand how visitors use our website
  • Measure advertising performance
  • Measure conversions
  • Improve our store and customer experience
  • Display relevant advertising
  • Understand the effectiveness of our marketing

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for our website to function, including cookies used for:

  • Shopping carts
  • Checkout
  • Security
  • Authentication
  • Website functionality

Other cookies, including certain analytics and advertising cookies, may require your consent before they are placed on your device.

You can manage your cookie preferences using the consent controls available on our website.

Where processing is based on consent, you may withdraw that consent at any time.

6. How We Share Personal Information

We may share personal information with service providers that help us operate our business, including:

  • Shopify
  • Payment processors
  • Shipping carriers
  • Logistics and fulfilment partners
  • Customer support providers
  • IT and hosting providers
  • Fraud prevention providers
  • Analytics providers
  • Advertising platforms, where permitted
  • Professional advisers such as accountants or lawyers

We share only the information reasonably necessary for these providers to perform their services, fulfil our contract with you, support our legitimate business purposes, comply with your consent choices, or meet legal obligations.

For example, shipping and fulfilment providers may receive information such as your:

  • Name
  • Delivery address
  • Telephone number
  • Order details

where necessary to fulfil and deliver your order.

We may also disclose personal information where required by a court, regulator, law enforcement authority, or other lawful authority.

7. Shopify

Our online store is hosted using Shopify.

Shopify processes certain personal information in connection with providing the ecommerce platform, checkout, security, hosting, and related services used to operate our store.

Shopify may process personal information in countries other than your country of residence.

For more information about how Shopify handles personal information, you may review Shopify's own privacy information.

8. International Data Transfers

Because we use international technology, payment, advertising, logistics, shipping, and fulfilment providers, personal information may sometimes be processed outside the United Kingdom or European Economic Area.

Where required by applicable data protection law, international transfers will be made using a recognised legal transfer mechanism.

Depending on the destination and circumstances, these safeguards may include:

  • An applicable adequacy decision or adequacy regulation
  • Approved Standard Contractual Clauses
  • The UK International Data Transfer Agreement
  • The UK Addendum to approved Standard Contractual Clauses
  • Another legally recognised transfer mechanism

The European Commission currently recognises the United Kingdom as providing an adequate level of protection for personal data transferred from the European Economic Area within the scope of its adequacy decision.

Where another country is not covered by an applicable adequacy decision, appropriate safeguards will be used where required by law.

9. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information for:

  • Fulfilling orders
  • Providing customer support
  • Handling returns, exchanges, and guarantees
  • Maintaining business and transaction records
  • Resolving disputes
  • Preventing and investigating fraud
  • Meeting tax and accounting requirements
  • Complying with legal obligations

Different categories of personal information may be retained for different periods.

When personal information is no longer required, we will delete, anonymise, or securely dispose of it where appropriate.

10. Your Privacy Rights

Depending on where you live, the applicable law, and the circumstances, you may have rights including:

  • The right to access your personal information
  • The right to correct inaccurate information
  • The right to request deletion
  • The right to restrict certain processing
  • The right to object to certain processing
  • The right to data portability
  • The right to withdraw consent
  • The right to object to direct marketing
  • The right to complain to a data protection supervisory authority

Some rights are subject to legal limitations and exceptions.

To exercise your rights, contact:

We may need to verify your identity before completing certain requests.

11. Marketing Rights

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in the message.

You may also contact us at:

We will respect valid objections to direct marketing.

Opting out of marketing will not prevent us from sending transactional or service communications relating to your orders.

12. Automated Processing and Fraud Prevention

We and our service providers may use automated tools to identify potentially fraudulent or suspicious transactions.

This may involve assessing information relating to an order, payment, device, location, or transaction.

We do not intentionally make solely automated decisions that produce legal or similarly significant effects on you unless such processing is permitted by applicable law and appropriate information and safeguards are provided.

13. Security

We use reasonable technical and organisational measures designed to protect personal information from:

  • Unauthorised access
  • Loss
  • Misuse
  • Alteration
  • Disclosure

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

14. Children's Privacy

Some Aveyro products may be suitable for younger players.

However, our online store and purchasing services are intended to be used by customers who are legally able to make purchases, or by a parent, guardian, or other authorised adult purchasing on behalf of a younger person.

We do not knowingly collect personal information directly from children for marketing purposes where parental or guardian consent is legally required.

If you are a parent or guardian and believe that a child has provided personal information to us in a way that is not permitted by law, please contact:

We will review the request and take appropriate action where required.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our business
  • Our services
  • Technology
  • Service providers
  • Legal or regulatory requirements

The updated version will be posted on this page with a revised Last updated date.

16. Complaints

If you have concerns about how we handle your personal information, please contact us first at:

If you are located in the United Kingdom, you may also have the right to complain to the Information Commissioner's Office (ICO).

If you are located in the European Economic Area, you may have the right to complain to the appropriate data protection supervisory authority in your country of residence, employment, or where you believe an infringement occurred.

17. EU/EEA Representative

Only include this section if applicable.

If Aveyro is required under Article 27 of the EU GDPR to appoint a representative in the European Economic Area, the representative's name and contact details will be provided here and made readily accessible to customers and supervisory authorities.

18. Contact Us

For questions about this Privacy Policy, your personal information, or your privacy rights, contact:

Trading Name: Aveyro
Email: support@aveyro.co
Address: 128 City Road, London, United Kingdom, EC1V 2NX
Company Number: 17039889

Last updated: 19 September 2026